88% of consumers trust online reviews as much as personal recommendations.
Why are customer reviews so important? You can sum this up into one word, Trust.
90 percent of consumers say that their buying decisions were influenced by positive reviews.
72% of consumers say that positive reviews make them trust a local business more.
85% of consumers say they read up to 10 reviews.
Almost 9 out of 10 consumers say they would pay more to ensure a superior customer experience. They trust your product or service is better because they feel referred.